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According to data from the Hartman Group referenced in a press release, heart health is the primary health attribute that consumers prioritize while grocery shopping. The research indicates that 55% of U.S. consumers actively seek…

TerraVia might be a company that is straying too far from consumer trends. While the market for plant-based proteins is flourishing, with a notable increase in the sales of soy and nut-based products, consumer acceptance…

Three other tree nuts — walnuts, pistachios, and almonds — are already permitted to carry similar claims regarding heart health, and the Dietary Guidelines for Americans recommend nut consumption. The Centers for Disease Control and…

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Once viewed negatively due to their fat content, nuts have transformed their image and are now recognized as an essential ingredient in healthier products. Their consumption has expanded beyond snacks to include grain-free items, gluten-free…

The U.S. grain supply has been predominantly comprised of GMO varieties since their introduction over 20 years ago. Despite food manufacturers’ efforts to cater to the rising consumer demand for non-GMO ingredients, these grains have…

BARLEYmax was developed by the renowned Australian research organization CSIRO in the 1990s. This non-GMO barley cultivar is recognized for its exceptional dietary fiber content, which includes soluble fiber like beta-glucan, insoluble fiber, and resistant…

Coca-Cola is exploring innovative approaches to engage the public and discover the next great non-sugar sweetener. While it’s not uncommon for food and beverage companies to host contests for consumers, Coca-Cola’s initiative stands out. For…

What occurs when one of the food industry’s leading trends—probiotics—is combined with a long-standing American favorite, cold cereal? It could potentially lead to a successful formula. Over the past decade, consumer awareness of probiotics, primarily…