Similar to lab-grown meat, the potential of generating food without traditional agriculture is incredibly appealing. With most of the world’s arable land already cultivated and fresh water resources nearing their limits, innovative strategies to boost…

Regenerative farming isn’t a new concept, but a recent report from the U.S. Department of Agriculture indicates that conservation practices are losing favor among American farmers. For Annie’s, this shift represents more than just a…

The energy drinks industry has faced heightened scrutiny due to allegations that several prominent brands are aggressively targeting teenagers in their marketing efforts. In the United States, the energy and sports drink market has seen…

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During its most recent earnings call, Kraft Heinz CEO Bernardo Vieira Hees stated that the company is currently undergoing a phase of “renovation” and innovation. He noted, “We have more than doubled our rate of…

The sparkling water market is experiencing remarkable growth, driven by an increasing consumer demand for healthier alternatives to soda. Once primarily associated with La Croix, this category has become increasingly competitive with the entry of…

Fiber is widely recognized for its numerous health benefits, such as regulating blood glucose levels and potentially preventing Type 2 diabetes, along with its role in reducing the risk of colon cancer and heart disease.…

Yakult and Danone’s Activia brand were trailblazers in the probiotic market, but the gut health sector has seen significant growth in recent years, expanding the reach of probiotics and their claimed health benefits beyond just…

Consumers generally associate organic products with environmental advantages, recognizing the absence of fertilizers and pesticides as key characteristics. Since mainstream shoppers already believe that organically grown foods offer greater environmental benefits than conventional options, this…